During the past years the consumer had a clear reflection back to natural products. This trend is seen worldwide. Bakeries that depend on this buyer desire, can be differentiated from the competition. However, there is no legal and therefore binding definition in terms of the concept of "clean-label".
In our AGRANO clean-label recipes we consciously avoid ingredients that are classified from current consumers view as critical as: artificial flavourings, colourings and hydrogenated fats. We reduce the use of raw materials to a minimum, which is necessary to guarantee our product quality. This is especially true for additives.
In our recipe leaflets we point out claims of a specific product. The listing includes only individual criteria that are particularly noteworthy in this product.
