Resilient and thriving: Martin Braun-Gruppe reports successful financial year 2023

The Martin Braun-Gruppe, in which the food activities of Geschwister Oetker Beteiligungen KG are concentrated, generated 680.6 million Euro in sales in the past financial year, an increase of 8.6% (14.7% adjusted for exchange rate effects) compared to the previous year. 

The food industry continued to face a very challenging environment in 2023. The war in Ukraine led to significant challenges in the procurement of raw materials, while high inflation in many countries influenced consumer behaviour. In Germany, the bakery industry was particularly affected by increased energy-related production costs, adjustments to the minimum wage and the ongoing shortage of skilled workers. Nevertheless, the Martin Braun-Gruppe was able to demonstrate its resilience again this year and grow across national borders and product ranges.

The Bakery Ingredients Division of the Martin Braun-Gruppe recorded a 5.4% increase in sales compared to the previous year. This is mainly due to the positive business developments in Spain, Italy, Turkey and Germany. Sales in the Frozen Bakery Division rose by 15.3% compared to the previous year. The growth drivers were the regions of Germany, the Netherlands and Austria. In this instance, the proportion of food retail within total sales once again saw a significant rise across various countries. 

In 2023, the Martin Braun-Gruppe expanded its portfolio to include a corporate venture capital unit in the form of ‘Martin's Bakehouse’. An initial investment was made through the parent company in the food tech start-up WNWN Food Labs in the field of cocoa-free chocolate. 


Martin Braun-Gruppe, Postfach 91 13 21, 30433 Hannover